Marketing Plan Handbook: Develop Big Picture Marketing Plans for Pennies on the Dollar Subclass_Soccer / Football / Rugby When to Rob a Bank

When to Rob a Bank demonstrates the brilliance that has made the Freakonomics guys an international sensation

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Marketing Plan Handbook: Develop Big Picture Marketing Plans for Pennies on the Dollar Subclass_Soccer / Football / Rugby When to Rob a BankThe only marketing consultant you will ever need With this practical guide, successful marketing consultant Robert Bly cuts through the clutter of marketing theories, short lived techniques, and trendy gimmicks and shows you how to develop a time tested marketing plan that focuses on what works, not what's hot. In 12 action packed steps, you get an inside look at the magic behind effective promotion and learn how to zero in on your marketing goals,